New Braunfels ISD Athletic Director, Jim Streety, has announced his intent to retire at the end of this school year after his 57-year career in public education. Streety’s last day will be June 30, 2024.

“As I announce my retirement after a long and fulfilling career, I am grateful to NBISD for allowing me the privilege of serving as Athletic Director,” said Streety. “It has been an incredible journey, filled with unforgettable moments, passionate coaches and dedicated athletes. The plan all along has been to help open the second high school and then let someone else take it from there.”

Streety has amassed hundreds of wins, earned dozens of accolades and has won nearly every award possible as a coach. Streety has served his second stint as Athletic Director here in NBISD since 2014.

“NBISD is so fortunate to have had Coach Streety serve as Athletic Director for the last nine years,” said Dr. Laurelyn Arterbury, Superintendent of NBISD. “Although he will be missed dearly, we are so proud of his accomplishments here and wish him all the best in retirement.”

Early Years
It all started in the small town of Smiley for Streety. He lived on a farm in the town that’s located just east of San Antonio. In high school, he was heavily involved in athletics, playing football, basketball and track. Following high school, Streety enrolled at Southwest Texas State University, where he majored in accounting. He then caught the coaching bug, switched his major to education and has been coaching ever since.

First head coaching job
Streety began his coaching career at San Marcos Junior High School in the late sixties. Following a couple of years at the middle school level, he then moved to New Braunfels in 1970 and started as an assistant coach in football, basketball and track at New Braunfels High School. Four years later he was named the head football coach and athletic director. He would coach the Unicorns for the next 17 years. Ten of those teams played in the playoff, along with four semifinal teams. During his first tenure at NBHS, he amassed a record of 149-45-2.

In 1991, Streety left New Braunfels for the head coaching and athletic coordinator position at San Antonio Madison. He went on to coach the Mavericks for 23 years, including 17 playoff appearances. Streety’s teams played in 10 state quarterfinals and three semi-finals. He accumulated 194 wins with 85 losses and a tie during his tenure at Madison.

Return to NBISD
In 2014, Streety returned to New Braunfels ISD to serve as the district’s first full-time Athletic Director. His 343 career wins as a football coach rank him sixth all-time in Texas high school football. In his 40-year career, he coached two teams: New Braunfels High School (149-46-2 in 17 years) and Madison High School (194-85-1 in 23 years). His teams made the playoffs 26 times, with seven of those teams making it to the state semifinals.

He has served on the Texas High School Coaches Association (THSCA) Board of Directors, has been on the South All-Star Selection Committee, has been a lecturer at THSCA Coaching School, was the South All-Star Coach in 1988, served as THSCA President in 1989-90, was inducted into the THSCA Hall of Honor in 1999, the Texas High School Football Hall of Fame in 2018, the San Antonio Sports Hall of Fame in 2019 and the Greater New Braunfels Chamber of Commerce Hall of Honor in 2020. Streety was also named a Living Legend by the Braunfels Foundation Trust in 2021.

Streety wanted to express his gratitude for those who have supported Unicorn athletics over the years. He also is excited to see what is to come as the Dragons are introduced into the district.

“I’d like to thank the NBISD community for your continued support of our programs,” he said. “Here’s to the next generation of NBISD athletes, and the legacy that I was glad to be a part of.”