The New Braunfels Independent School District shared its new district level logo with the public on Wednesday, Oct. 18.
The seal that inspired the district’s new look is actually not new at all but rather one that has been around for many years. It originally came about as a wooden seal that was hung in the NBISD board room at the district’s former home, the historic Education Center, located on Mill Street. The wooden seal has since been moved and displayed in the boardroom at the district’s new Administrative Building on North Walnut Avenue.
You can find this seal in various other places around the district as well, not just in the boardroom. This seal is displayed on district buildings and is used to brand numerous vehicles in the district’s transportation fleet.
The decision of the new district logo was not taken lightly. A committee of district staff worked together to choose the new logo. A committee member shared, “With all the change that’s coming forth in our district, the committee liked the idea of holding onto something that’s represented the district for years.” They went on to add that, “We liked the clean and sharp look of the district seal that can already be seen in various places around the district. We honored board policy of our schools having shades of blue so we wanted the district logo to also have a shade of blue.”
The district’s logo has morphed over the years of the school district’s long history. In the 1940s the district logo appeared to be that of a shield with the letter “N” on it. In more recent years, the district’s logo included a Unicorn along with the outline of the state of Texas and the state flag. Now, with the opening of Long Creek High School and its mascot being the Dragons, NBISD must rebrand the district logo once again.
While the district logo is changing, this logo will mainly be used to brand the Administrative Building where NBISD’s central administration staff call home. The new logo will be seen on district letterheads, envelopes, business cards and district staff shirts. The Unicorns will continue to be well represented on the west side of New Braunfels, while the east side is being rebranded into the Dragons. The Dragons’ logos were also recently released by NBISD.
The addition of the Light Blue color, coined “Carolina Blue” for commercial purposes, to the new district logo represents the district’s policy for schools regarding shades of blue.
On January 9, 2023 the Board of Trustees approved a policy that states all high schools in the district must use a shade of blue as their primary color and all feeder pattern schools must align with their respective high school. New Braunfels High School and our west side campuses will continue to be represented by Royal Blue, Long Creek High School and our east side campuses will use a deep shade of Navy Blue, and now the overarching district color will be a shade of Light Blue. In years to come, NBISD also is expected to open a third high school which also will be represented by another shade of blue.